USC Dornsife
client
USC Dornsife
My Role
Art Direction
Graphic Design
Web Design
project link
USC Dornsife wanted to highlight the student experience for incoming freshman who were accepted to Dornsife College. Their programs were unique in their diversity, allowing students to create their own path while attending the College.
The final creative told this story through overlapping elements highlighting the experience at Dornsife, including elements of campus, the Los Angeles location, majors, and constellations.
Working with the admissions staff, we determined that we could push past the existing "USC aesthetic" that dominated so many university assets. Their priorities were to show real students, highlight the magic of Los Angeles, and emphasize the diverse offerings at USC Dornsife.
Telling the story of the student experience included a new photoshoot and a series of composite images showing the diversity of students, areas of study, and experiences one could have at Dornsife.
USC Dornsife's Admissions team was thrilled with the result and saw an immediate increase in interest in attending the school. Student onboarding and advisement became easier and more engaging through the use of the new tools and collateral created.
Let's build something real.
If you’re ready for branding that’s beautiful, functional, and sustainable, I’d love to help you tell your story.